Wechsler's book is frequently referred to in the college alcohol literature. He notes that "Big Alcohol" - the alcohol industry is a powerful force impacting the issue of college drinking. The alcohol industry is a "$110 billion-a-year industry" (p132). Wechsler notes that "Several major trade associations work nonstop to influence lawmakers and public opinion:
- The Beer Institute...operates on annual budget of about $2 million.
- The National Beer Wholesalers Association (NBWA)- ...In 2001, Fortune magazine voted it one of the top-ten most effective lobbying groups on Capitol Hill.
- The Distilled Spirits Council of the United States (DISCUS)-..employs forty-five people and has a budget of $7.5 million.
- The Wine Institute.. operates a $6.5 million budget. It has satellite offices in seven other cities and lobbyists in more than forty states.
- The American Beverage Institute- represents restaurant owners who serve alcohol, including both independent operators and some of America's largest restaurant chains.
- National Licensed Beverage Association ...It represents more than sixteen thousand bar, tavern, restaurant, and package-store owners across the United States. (p126-127) "
One has to wonder what role does "Big Alcohol" play at JMU?